He Iti 2023

We add value to ordinary objects through creativity, innovation, and craftsmanship. Transforming mundane materials into works of art, practical inventions, or tools that improve our lives. Through our unique perspectives and skills, humans imbue objects with meaning, purpose, and aesthetic appeal. They infuse objects with cultural significance, personal stories, and emotional connections, making them symbols of identity, status, or sentimentality. We add value by recognising and utilising the potential in ordinary objects, repurposing them for new uses or integrating them into larger systems and technologies. Ultimately, it is our ingenuity and intention that elevate ordinary objects beyond their basic functionality, giving them enhanced worth and relevance.

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